Created a clothing line for a fan-owned San Francisco Soccer team. The hope was the reenforce the fandom that is the foundation of the teams existence, but also grow interest from fans who are not aware of the brand.
The San Francisco Flag is widely felt to not do the city justice. A Phoenix rising from the ashes with the slogan "Gold in Peace, Iron in War" is a strong image. I simplified the bird and made a small secondary mark on the back of the kit.