ONE

CREATIVE AND ART DIRECTION | 2020

Welcome to One. We set out to build a bank for a group that needed it the most — the financially underserved and underrepresented. The hypothesis was that institutional banks had moved away from their core customer and that we could win their loyalty with a product and brand that spoke their language.

I worked on

Fundraising: Series A

Branding: Brand Identity, Tone of Voice, Art Direction, Launch Strategy, Illustration

Digital: Content Strategy, Web Design, User Testing, Marketing Emails

Activation: Advertising, Campaigns, Product Onboarding