Art Direction | Experiential Branding | Website Design | Production
In rebranding Off the Grid's flagship event at Fort Mason Center in San Francisco, the goal was to reinvent the experience and create a strong sense of place. A perfect tie-in to the mobile food movement, I concepted and designed a post-modern amusement park atmosphere complete with custom retro signage and wayfinding, skee-ball and shuffleboard games, a retail popup, and an animated digital map to guide the guest experience.