Creative Director | 2016 - Current
As a sports fan who feels big business has taken fandom out of sport. San Francisco City FC came into my life. We are a fan-owned organization that prioritizes club and community over all else. I try to take risks and try to create the brand that reflects who we are and what we want to be. Lets go City!
I Worked On
Branding: Brand Identity, Tone of Voice, Art Direction, marketing, Launch Strategy, Illustration, Design System
Digital: Content Strategy, Marketing Emails, Video
Activation: Advertising, Campaigns, Events, Meetups, Storefront build out
Etc.
Pride Kit: 2017, 2019, and 2020
2020 Marked the 50th anniversary of the San Francisco Pride parade. I tried to reproduce a kit from a soccer-style from the same year. Taking inspiration from that 1970 NASL Boldness, while being the san Franciscan Fun yet Strong. Due to our campaign approach of showing and telling our story, the kit was a monstrous success. Raising close to 10k for local LGBTQ+ non-profits.
Turned a shipping container into a store front for $3k. With a cnc machine, pipe cutter, strong magnets, and stickers. I gave SF CITY a clubhouse.
To see more SF City work, Click here