CREATIVE AND ART DIRECTION | 2020
Welcome to One. We set out to build a bank for a group that needed it the most — the financially underserved and underrepresented. The hypothesis was that institutional banks had moved away from their core customer and that we could win their loyalty with a product and brand that spoke their language.
I worked on
Fundraising: Series A
Branding: Brand Identity, Tone of Voice, Art Direction, Launch Strategy, Illustration
Digital: Content Strategy, Web Design, User Testing, Marketing Emails
Activation: Advertising, Campaigns, Product Onboarding